Stakeholder Management

Stakeholder mapping 101: A product manager’s guide

Abstract

This guide, created by Aha!, walks product managers through the process of stakeholder mapping which is a technique used to identify, categorize, and engage stakeholders based on their level of influence and interest. The article explains how to build a stakeholder map, why it matters in product development, and how to manage differing stakeholder expectations throughout the product lifecycle. It also includes visual examples of common stakeholder categories and mapping templates.

For aspiring and entry-level product managers, this resource is especially important because stakeholder communication is a core part of the PM role that is often overlooked in beginner resources. Early-career PMs may struggle to balance input from executives, engineers, designers, and users; stakeholder mapping provides a clear framework for navigating these dynamics. Learning how to identify key influencers and tailor communication strategies accordingly can help new PMs build trust and alignment.

Tips for using this resource:

• Pay attention to the “How to Create a Stakeholder Map” section, especially the quadrant chart that organizes stakeholders by power and interest.
• Practice by mapping stakeholders for a club, project team, or group you already work with.
• Use this framework to prepare for interview questions about cross-functional collaboration or conflict resolution.