Product Analytics

Amplitude Guide to Product Analytics

Abstract

This guide from Amplitude, a leader in digital analytics, provides a foundational understanding of product analytics and its role in driving product decisions. The guide introduces key concepts such as metrics, funnels, cohorts, retention, and behavioral analysis. It explains how data can uncover insights about user behavior, product usage, and feature adoption. The resource also shows how product teams can use analytics to improve engagement, increase retention, and reduce churn.

For aspiring and entry-level product managers, this guide is crucial for developing a data-informed mindset. Many PM interviews and entry roles expect familiarity with core metrics and the ability to interpret user data. This resource helps beginners learn how to move from intuition-based decisions to evidence-driven strategies, equipping them with language and tools they’ll need to collaborate with data teams and measure success.

Tips for using this resource:

• Start with the “What is Product Analytics?” and “Core Metrics” sections to build your vocabulary and foundational understanding.
• Take notes on the sample metrics for different product goals because these often come up in PM interviews and case studies.
• Try connecting the analytics frameworks to a product you use regularly, imagining what data you’d track and why.
• If you’re unsure about the meaning of a word and it has a clickable link, clicking it will take you to a resource that explains it in more detail.
• Use the table of contents on the left to quickly navigate to the section you need.