About Me

I’m Ashley Caldarelli — a UX and Product Strategist who helps businesses turn complexity into clarity. I collaborate with startups and growing teams to align user needs with business goals and design digital experiences that people actually want to use.

I’ve worked on multiple software products, contributing to projects that involved user research, UX design, product strategy, and wireframing. These experiences have sharpened my ability to think cross-functionally, uncover key insights, and structure intuitive user flows that support both users and business outcomes. I’m drawn to this work because I care deeply about building products that are truly enjoyable for users. I bring a calm, collaborative, and strategic mindset to every project, helping teams move from ambiguity to clarity. Whether you’re launching something new or refining what already exists, I’m here to help you build the right product for the right users.