I’m Ashley Caldarelli.
I help businesses build the right products for the right users.
How?
I take a human-centered, research-driven approach to help teams clarify user needs, simplify complexity, and build intuitive products that actually get used.
UX Research & Problem Discovery
Understand real users through interviews, testing, and behavioral insight
Information Architecture & Product Strategy
Structure ideas and flows around user goals to create intuitive experiences.
UI Design & Interactive Prototyping
Create polished, responsive interfaces brought to life with real user flows.
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